ANOC Announces New Bronze Partner Kingdom Pins Through to 2028

Lausanne, Switzerland – The Association of National Olympic Committees (ANOC) is pleased to announce a new partnership with Kingdom Pins, which joins the ANOC family as a Bronze Partner through to the end of 2028.

The partnership marks an important milestone in strengthening the connection between the Olympic Movement's long-standing tradition of pin collecting and trading and the global community of National Olympic Committees (NOCs). Through the agreement, Kingdom Pins will work closely with ANOC and its member NOCs to develop innovative pin programmes, create new engagement opportunities for athletes and delegations, and explore commercial initiatives that benefit NOCs.

Pin trading has been an integral part of the Olympic Games for generations, bringing together athletes, officials, volunteers and fans from around the world in a unique expression of friendship, respect and cultural exchange. The new partnership aims to further enhance this tradition while supporting NOCs in developing high-quality, collectible pin programmes.

ANOC Secretary General Gunilla Lindberg welcomed the partnership:

"We are delighted to welcome Kingdom Pins as our new Bronze Partner. This is a landmark partnership for ANOC and our National Olympic Committees. Olympic pins are much more than collectibles—they are part of the fabric of Olympism and represent friendship, connection and shared experiences across the Olympic Movement. By partnering together, we will create opportunities for deeper engagement between the company and NOCs, while also developing new commercial opportunities that can benefit our members. We look forward to working together through 2028 to further strengthen this unique Olympic tradition."

Daniel Beniston, Managing Director of Centauron Group, operator of Kingdom Pins said:

"We are incredibly proud to become an official ANOC Bronze Partner. Our team has been privileged to support National Olympic Committees since the Sydney 2000 Olympic Games, helping them tell their stories through memorable, high-quality collectible pins. This partnership significantly strengthens our engagement with the global NOC community and enables us to further develop Games memorabilia that celebrates the Olympic spirit. Most importantly, it enhances the athlete experience by providing outstanding collectible pins that athletes can proudly exchange during the Games—continuing one of the Olympic Movement’s most cherished traditions."

The partnership reflects ANOC's continued commitment to developing stratecgic collaborations that deliver tangible value to NOCs while preserving and celebrating the traditions that make the Olympic Games unique.

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